If you missed part 1 - 3, read it here.
"SAI ZEN" was the most effective product my mother used after she began experiencing hair loss. The shampoo was giving her hair volume and strength. Even though I created these products for ourselves, they began building a reputation and spread via word of mouth. We saw an improvement in sales to our customers in the salon, and as a result, we now take orders from other hair salons, retail stores, and overseas. It has truly been a pleasure.
As the reputation of “SAI ZEN” grew, we wanted to create more products and sell more extensively, since a lot of companies began contacting us. However, at the same time, the selling price of the products was relatively high, and many people wanted the products at a reduced rate. There certainly are many hair thickening products that are sold at around $10 in the US. I traveled around to a variety of manufacturers to see if we could manage to make it cheaper. While we could make it cheaper than it is now, the final product would not contain many of the essential herbal ingredients I want to use. If we matched the lower price, the product would not match the same level of efficiency, and results would only take longer.
I also participated in a business seminar, which told me that in order to succeed in selling goods. I discovered that, to sell and succeed, it's more important to spend money on marketing rather than rely solely on the quality of the product.
I want to clarify that "SAI ZEN" is an herbal shampoo and not a "hair growth" shampoo. To sell “SAI ZEN” as a hair growth shampoo in the United States, it is necessary to include chemical ingredients. Originally, the purpose was to make a shampoo that could be used even by mothers with sensitive skin, so we could not put chemical ingredients in the shampoo just for the purpose of selling more.
Reducing the amount of herbs to lower the selling price also departs from my original purpose of finding a hair thickening solution for my mother.
I think there are a lot of people who have sensitive skin, and cannot use hair tonics or treatments containing chemical ingredients.
Whatever happens in the future, I will continue to sell “SAI ZEN” in the way I believe in. I hope that it can be of some help to those who are suffering from hair loss.
Love,
Naoko
